During this annual press event the various participants represent more than 20 beauty brands. By combining the strength of several great brands, the press is informed in an efficient and original way. Experience, inspiration and personal attention are key. All beauty must haves and innovations that the press wants to know about, are presented on this specific day. The shelves are filled with beautiful make-up, promising hair products and fine skincare products. During the last edition more than 70 beauty and lifestyle editors and influencers shopped in our beauty supermarket.