{"id":3316,"date":"2022-04-13T10:06:03","date_gmt":"2022-04-13T08:06:03","guid":{"rendered":"https:\/\/mooi.gocodecreate.nl\/instagram-win-campaigns-overload-or-smart-tool\/"},"modified":"2022-04-18T11:50:24","modified_gmt":"2022-04-18T09:50:24","slug":"instagram-win-campaigns-overload-or-smart-tool","status":"publish","type":"post","link":"https:\/\/www.mooitheagency.com\/en\/instagram-win-campaigns-overload-or-smart-tool\/","title":{"rendered":"Instagram win campaigns: overload or smart tool?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3316\" class=\"elementor elementor-3316 elementor-2798\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e06b000 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e06b000\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a700ad9\" data-id=\"7a700ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64a717 elementor-widget elementor-widget-text-editor\" data-id=\"e64a717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h6><strong>Does a win campaign on Instagram work?<\/strong><\/h6>\n<p><\/p>\n<p>It has been scientifically proven that images are stored by the brain 60,000 times faster than words. If you want to make your brand or product visible online, instagram is an effective medium <em>(source: <a href=\"https:\/\/optimoose.nl\/voordelen-van-adverteren-via-instagram\/\">OPTIMOOSE.NL, 2018<\/a>).<\/em>To be highly visible, you want lots of followers and interaction.  But are contests on instagram still the right way to get active, relevant followers? It gets you more followers, a high engagement rate on the post and attention for your brand\/product. But many of the followers are happiness seekers. In the end, it&#8217;s about quality, not quantity.   <\/p>\n<p><strong><strong><strong>Results of a win action<\/strong><\/strong><\/strong><\/p>\n<p><\/p>\n<p>So what does work to create brand awareness on instagram? <a href=\"https:\/\/neilpatel.com\/\">NEIL PATEL<\/a>, the new york times best-selling author, has done some research on this and shares the following facts:<\/p>\n<ul>\n<li>A win campaign drives a 70% faster growth in followers on Instagram.<\/li>\n<li>It produces 64x more comments on your post and 3.5x more likes than on normal content.<\/li>\n<li>91% of posts on Instagram with more than 1,000 comments are contests.<\/li>\n<\/ul>\n<p>According to Neil, win campaigns do have an effect on online brand awareness. Of course, there are some lucky people who unfollow after a win, but there are also people who get more affinity with the brand because it is generated by the contests. As a result, they will continue to follow the brand and also respond to the regular content.  <\/p>\n<h6><strong>Conditions of a win action<\/strong><\/h6>\n<p>For setting up a win action on Instagram, the following points are important:<\/p>\n<ul>\n<li>Rules: clearly state what they need to do to have a chance of winning the prize.<\/li>\n<li>Set a deadline which you clearly state in the post. Also let people know when the winner will be announced. <\/li>\n<li>Don&#8217;t constantly post contests, alternate them with regular content.<\/li>\n<li>Take the gaming tax into account. When a prize with a value of more than \u20ac 449 is given away, 30.1% gaming tax must be paid. <\/li>\n<\/ul>\n<p>Source: <em><a href=\"https:\/\/neilpatel.com\/blog\/best-instagram-contest-ideas\/\" target=\"_blank\" rel=\"noopener\">NEILPATEL.COM, 2017<\/a><\/em><\/p>\n<p><em>This article was written by Michelle van Donge, PR consultant at Mooi The Agency.<\/em><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0bd19 animated-slow elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7f0bd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;We are known for our creative ideas, well organized events and activations&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Does a win campaign on Instagram work? It has been scientifically proven that images are stored by the brain 60,000 times faster than words. If you want to make your brand or product visible online, instagram is an effective medium (source: OPTIMOOSE.NL, 2018).To be highly visible, you want lots of followers and interaction. But are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-3316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOOI the agency | Instagram win campaigns: overload or smart tool?<\/title>\n<meta name=\"description\" content=\"On instagram, win actions come in many different forms. Like, share &amp; wins, but you also increasingly see formulas in which you have to follow 40 other accounts in order to win.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mooitheagency.com\/en\/instagram-win-campaigns-overload-or-smart-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOOI the agency | Instagram win campaigns: overload or smart tool?\" \/>\n<meta property=\"og:description\" content=\"On instagram, win actions come in many different forms. 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