{"id":3348,"date":"2022-04-13T10:35:48","date_gmt":"2022-04-13T08:35:48","guid":{"rendered":"https:\/\/mooi.gocodecreate.nl\/micro-influencers-with-passion\/"},"modified":"2022-04-18T12:31:08","modified_gmt":"2022-04-18T10:31:08","slug":"micro-influencers-with-passion","status":"publish","type":"post","link":"https:\/\/www.mooitheagency.com\/en\/micro-influencers-with-passion\/","title":{"rendered":"Micro-influencers with passion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3348\" class=\"elementor elementor-3348 elementor-2835\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e06b000 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e06b000\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a700ad9\" data-id=\"7a700ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e64a717 elementor-widget elementor-widget-text-editor\" data-id=\"e64a717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h6><strong>Don&#8217;t focus on reach<\/strong><\/h6>\n<p><\/p>\n<p>A-listers among influencers are what you need if you want to create brand awareness quickly, need a boost in sales in the short term or if you want to engage the followers of a major influencer at a store opening. But don&#8217;t stare blindly at reach. The micro-influencers with about 1,000 to 10,000 followers can play an important role in a marketing strategy. Within their community they are seen as experts, they are credible, they create highly relevant content for their followers and have a high engagement rate. Micro-influencers do not reach the masses, but when it comes to recommendations, followers find the advice of a micro-influencer more valuable. Micro-influencers are closer to their community and have a lot of interaction with followers. This is precisely what makes this group so interesting. This form of communication can be seen or compared to word-of-mouth or peer-to-peer communication. Someone within your Inner Circle who recommends something, you are more likely to trust than a celeb or YouTube hero who is far away from you. Therefore, micro-influencers strongly influence the decision making process within their small community. Their passion and enthusiasm are undeniable. So when the goal is to build a real connection with followers, engage them with your brand or position the brand in a particular market, a brand advocates program with micro influencers is definitely an effective strategy.           <\/p>\n<h6><strong>Where are they?<\/strong><\/h6>\n<p><\/p>\n<p>The big question remains; how do I find that enthusiastic micro-influencer that fits my brand? That&#8217;s a time-consuming scouting job. Mooi The Agency knows how to make the right match in the field of fashion, beauty &amp; lifestyle. We choose socially active micro-influencers who are already fans of the specific brand or product group before there is a collaboration. We choose multiple micro-influencers with whom we build a personal long-term relationship. This group of micro-influencers are our VIPs. We organize special get togethers for them, they have access to exclusive content and they can be the first to test or receive a new collection. They are given a stage by the brand in question, which allows them to grow themselves. We ensure that the collaboration is a win-win for both parties. Just sending them some products is not enough; building a friendship is the goal.         <\/p>\n<p><em>This article was written by Sharon van Eeghen-Rosier &#8211; Co-owner Mooi The Agency. Experts in influencer marketing, social media, PR, storytelling &amp; events.  <\/em><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0bd19 animated-slow elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7f0bd19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;We are known for our creative ideas, well organized events and activations&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t focus on reach A-listers among influencers are what you need if you want to create brand awareness quickly, need a boost in sales in the short term or if you want to engage the followers of a major influencer at a store opening. But don&#8217;t stare blindly at reach. The micro-influencers with about 1,000 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-3348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOOI the agency | Micro-influencers with passion<\/title>\n<meta name=\"description\" content=\"A YouTube hero, supermodel or celebrity as the face of your campaign? You&#039;ll score on reach; that&#039;s a given. 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