Hunkemöller Launch Event

Client
Hunkemöller

Project
Launch event

Objective
Brand event in honor of the collection by Daniëlle van Grondelle and Hunkemöller

We launched the collection by Danielle van Grondelle for Hunkemöller with a festive launch event in the flagship store in Amsterdam.

The experience

Both press and relevant influencers were invited to celebrate the launch of the beautiful curvy collection, consisting of bralettes, lingerie sets, bikinis, bathing suits and bathrobes.

The event was considered very successful and resulted in seventy earned social media posts and two dedicated interviews with Danielle herself in top tier fashion magazines.

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“A launch event to celebrate sexiness in all sizes.”