Dyson Airwrap Launch


Brand Event

Anniversary of the Dyson Airwrap

In honor of the one-year anniversary of the Dyson Airwrap, we organized a brand event intended to showcase the success behind the Dyson Airwrap.

The experience

We invited relevant influencers, press and the Dyson hair squad to an exclusive brand event at an inspiring location in Amsterdam. A local art gallery was transformed into the Dyson Hair Science Lab, where the Airwrap was displayed and could be tested. One of the Dyson engineers joined the session to explain the advanced technology behind the Airwrap that makes it possible to create beautiful wavy hair without using extreme heat.

Both influencers and press were then treated to a hair make-over by renowned hairstylists, allowing them to test the product themselves. The event’s focus was to deep dive into the Dyson Airwrap and explain the technology behind a product in an inspiring way, instead of just showing a pretty tool.

“The Dyson Airwrap brand event was a great success, filled with relevant USPs communicated throughout the day.”