Brand awareness and launch of OMEGA’s Speedmaster models
We seized the occasion of the 50th Anniversary of the moon landing to showcase the OMEGA brand and increase its visibility as a visionary brand with an extraordinary history of timepieces.
Press, influencers, business associates and customers were all invited to a spectacular event at which we were able to provide a more profound insight into the brand’s heritage and a glimpse into the future of the pioneering brand.
We amplified OMEGA’s heritage and pioneering spirit by creating a unique cinema setting where guests traveled back in time by watching The Longest minute movie with George Clooney and Charlie Duke. The tour ended with a special presentation of the vintage Speedmaster models and the release of the new Limited Edition Speed master models accompanied by a live DJ set by OMEGA’s ambassador Julian Jordan.
The event turned out to be an unforgettable moment with our Benelux OMEGA friends, fans, KOLs, and journalists and left a lasting imprint of the brand and its story.
“A journey through time with a branded cinema experience”