OMEGA Speedmaster Event

Client
Omega

Project
Brand Event

Objective
Brand awareness and launch of OMEGA’s Speedmaster models

We seized the occasion of the 50th Anniversary of the moon landing to showcase the OMEGA brand and increase its visibility as a visionary brand with an extraordinary history of timepieces.

The experience

Press, influencers, business associates and customers were all invited to a spectacular event at which we were able to provide a more profound insight into the brand’s heritage and a glimpse into the future of the pioneering brand.

We amplified OMEGA’s heritage and pioneering spirit by creating a unique cinema setting where guests traveled back in time by watching The Longest minute movie with George Clooney and Charlie Duke. The tour ended with a special presentation of the vintage Speedmaster models and the release of the new Limited Edition Speed master models accompanied by a live DJ set by OMEGA’s ambassador Julian Jordan.

The event turned out to be an unforgettable moment with our Benelux OMEGA friends, fans, KOLs, and journalists and left a lasting imprint of the brand and its story.

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“A journey through time with a branded cinema experience”