Introduction of KIKO Milano’s brand DNA, heritage and products
To strengthen the relationship between the Dutch press/influencers and KIKO Milano, we’ve set up the Manifesto Event.
We focused on the various collections of KIKO Milano by creating a brand event with various corners. With each corner presenting a respective collection, visitors were provided one-on-one time with a KIKO Milano expert. The experts used their expertise to give personal advice and a small demonstration of the products. The event was split into three sessions that were all well attended and very successful. All guests left feeling well-informed, in good spirits and with a well-stocked gift bag. The event resulted in a great quantity of social posts and earned content while both press as influencers got more familiar with Kiko Milano as a brand, their products and their quality.
“The KIKO Milano Brand Event turned brand lovers into committed brand ambassadors.”