From PR agency to full service communication agency
We still remain faithful to where we once started and what our name MOOI, Dutch for ‘beautiful’, stands for. MOOI the agency stands for beautiful brands with beautiful products and a beautiful story. We help these brands by telling their authentic stories through data driven PR, influencer marketing, social media and events.
Connect, Engage, Influence
Our brand promise is Connect, Engage, Influence. We connect our brands through relevant media channels with their desired target audiences. We engage with these audiences by building a strong relationship with them and influence them into becoming brand lovers and ambassadors.
Together with graphic designer Sarah Meers we’ve had a number of inspiring brainstorm sessions. Working on a new visual identity is more than a new logo and a new font. It starts with some soul searching and understanding the core of your brand. Based on our brand promise – Connect, Engage, Influence – we have created an identity that carries out this principle in every detail. A good example is out logo, in which the two O’s are connected. Minimalistic and chic, with an addition of warm beige and shades of green, combined with bright accent colors. Colors and shapes that are also part of our new office interior, combined with fun elements such as disco balls and a mirror mosaic wall. The concept of connection in the form of inclusivity and the idea that ‘everybody is MOOI’ also plays a large role in our new visual identity.
We thank Sarah Meers (@studiomorf) for the great conversations we’ve had and the way she has translated our visual identity into a beautiful brand guide. Our visual identity also became visible in our office in Amsterdam, thanks to the amazing work of Fleur de Otter (@studiootter). Thanks for all of your amazing ideas and for translation our wished into our interior. The result is amazingly beautiful and MOOI.
And last but not least – a big thank you to our super star team at MOOI the agency. It’s a true pleasure to work on creative and impactful campaigns together. We also want to thank all of our amazing clients that allow us to do our work for them.
For more information about our work and our brands, you can follow us on Instagram: @mooitheagency
Melissa Slotemaker – Co-owner MOOI the agency