Wella Professionals Product Launch

Client
Wella Professionals

Project
Wella Professionals Product Launch

Objective
Introducing the new elements range

To introduce the Elements range to press and media, we hosted an exclusive get-way for selected beauty editors.

The experience

Wella Professionals launched their new Elements range, containing gentle and eco-friendly hair care products for healthy hair and scalp. To introduce Elements to the Dutch beauty press, we invited them for a staycation at The Unbound. This eco-friendly resort is located on the outskirts of Amsterdam, between wild gardens and organic fruit and vegetable fields. It’s the perfect place to disconnect and feel completely in your element.

We hosted the staycation in small group sessions. Upon their arrival, invited top tier editors were welcomed into the greenhouse for a short presentation about the new range of products to head to the spacious cabins overlooking the beautiful estate right after. The cabins were fully stocked with Elements products and a cozy branded bathrobe so that they could relax and unwind.

As a result, the invited press created appealing content, and Wella Professionals was also featured in various print titles such as Cosmopolitan, JAN, Marie Claire, Harper’s Bazaar and Beau Monde.

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“A multiple-day event at a location matching the brand and product range into the finest details.”